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GK One-Liners

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July 13, 2025

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A quick routine: skim One-Liners → test with the Mini-Quiz → deepen with Short Notes.

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📌 One-Liners

  1. Scroll the categories (they may change daily).
  2. Read the bold title then the short sub-line for context.
  3. Watch for acronyms—today’s quiz/notes expand them.

🧠 Mini-Quiz

  1. Answer the 3 MCQs without peeking.
  2. Tap Submit to reveal answers and explanations.
  3. Note why an option is correct—this locks facts into memory.

📝 Short Notes

  1. Read the 3 compact explainers—each builds on a different topic.
  2. Use them for a quick recap or add to your personal notes.
  3. Great for mains/PI: definitions, timelines, and “why it matters”.
💡 Pro tip: Use the sticky Jump to menu at the top to hop between sections. If you’re short on time, do One-Liners now and the Mini-Quiz + Short Notes later.

📝 Short Notes • 13 Jul 2025

3 compact, exam-focused notes built from today’s GK365 one-liners. Use for last-minute revision.

₹1 Lakh Crore Employment-Linked Incentive (3.5 Crore Jobs)

Economy

What: The Union Cabinet approved a landmark ₹1 lakh crore (₹100,000 crore) Employment-Linked Incentive (ELI) scheme targeting creation of 3.5 crore (35 million) jobs between August 2025 and July 2027 through direct financial incentives to both first-time employees entering the formal workforce and employers hiring them. This represents the government’s most ambitious employment generation initiative addressing India’s persistent challenge of jobless growth (GDP expanding 6-7% annually while employment growth remains below 2%). The scheme particularly focuses on manufacturing, construction, hospitality, retail, and services sectors that employ large workforces but face hiring constraints due to compliance costs and skill mismatches.

How: The ELI scheme operates through three-pronged approach: employee incentives providing monthly wage subsidies (₹3,000-5,000) for first 12-24 months to workers registered under Employees’ Provident Fund Organisation (EPFO) for the first time, reducing take-home pay differential between formal and informal sector encouraging formalization; employer incentives offering reimbursement of 50% EPFO contributions for 24 months for new hires, hiring subsidies up to ₹50,000 per employee for manufacturing units creating bulk employment, and tax credits offsetting compliance costs; and skill development integration linking with Skill India Mission providing sector-specific training ensuring employability. Implementation involves online portal managed by Ministry of Labour & Employment verifying Aadhaar-EPFO linkage preventing duplication, direct benefit transfer to beneficiary bank accounts, and real-time monitoring tracking job creation across districts, sectors enabling data-driven mid-course corrections.

Why: Critical for UPSC Economy (GS3) covering employment policy and labor reforms. Prelims questions test knowledge of EPFO structure, labor force participation rates (declining from 55% in 2000 to 46% in 2022), unemployment measurement methodologies (PLFS – Periodic Labour Force Survey), and skilling initiatives (PMKVY – Pradhan Mantri Kaushal Vikas Yojana). For Mains, this connects to themes of demographic dividend realization (65% population under 35 requiring productive employment), formalization of economy bringing informal workers into social security net (EPFO, ESI coverage), addressing youth unemployment concentrated among educated (graduation+ unemployment rate 12% vs 3% for illiterates), and challenges in ensuring quality jobs beyond low-wage casual employment, preventing deadweight loss where subsidies fund hiring that would occur anyway, sustaining funding commitment requiring ₹50,000+ crore annual outlays, and coordinating across ministries (Labour, Skill Development, MSME) for holistic implementation. Essays may explore whether government intervention in labor markets distorts efficiency or necessary corrective given market failures.

PhonePe Leads UPI with 46.46% Share (8.54 Billion Transactions)

Economy

What: PhonePe dominated India’s Unified Payments Interface (UPI) ecosystem in June 2025 with 46.46% market share, processing 8.54 billion transactions out of total 18.4 billion UPI transactions (worth ₹24 lakh crore), followed by Google Pay at 35.56% (6.54 billion transactions) and Paytm at 6.9% (1.27 billion transactions). This market concentration has intensified as PhonePe and Google Pay together command 82% market share, raising regulatory concerns about systemic risks and potential anti-competitive practices. UPI’s exponential growth from 1 billion transactions monthly in 2019 to 18+ billion currently reflects India’s rapid digital payment adoption driven by interoperability, zero transaction costs for consumers, and integration with India Stack (Aadhaar, DigiLocker).

How: PhonePe’s market leadership stems from strategic advantages including early mover benefit (launched 2015, among first UPI apps), extensive merchant network acceptance (40+ million merchants onboarded through QR code distribution, cashback incentives), user-friendly interface with vernacular language support (12 Indian languages), diversified service offerings beyond payments (insurance, mutual funds, gold investment) creating ecosystem stickiness, and aggressive customer acquisition through cashback campaigns, referral bonuses. The platform leverages National Payments Corporation of India’s (NPCI) UPI infrastructure enabling instant bank-to-bank transfers, operates as Third Party Application Provider (TPAP) partnering with YES Bank, ICICI Bank as Payment Service Provider (PSP) banks handling settlement, and uses Unified Payments Addressing (@phonepe, @ybl handles) simplifying payment collection without sharing bank details.

Why: Important for UPSC Economy (GS3) covering digital economy and fintech innovation. Prelims questions test UPI architecture (NPCI’s role, interoperability principles, PSP vs TPAP distinctions), payment systems regulation (Payment and Settlement Systems Act 2007), and Digital India initiatives. For Mains, this connects to themes of digital public infrastructure as global model (50+ countries studying UPI for replication), market concentration risks requiring regulatory intervention (NPCI proposed 30% market share cap per player to prevent dominance, currently under implementation review), data privacy concerns given payment data’s commercial value for targeted advertising, credit assessment, and challenges in monetization sustainability (UPI transactions free for consumers, minimal merchant charges making profitability difficult), cybersecurity threats requiring constant vigilance against fraud, phishing attacks, and balancing innovation with consumer protection. Economics questions analyze platform economics and network effects in digital markets. Current affairs tracks monthly UPI transaction data and fintech regulatory developments.

Jumbotail Becomes India’s 5th Unicorn of 2025 ($120M Series D)

Economy

What: Bengaluru-based B2B (Business-to-Business) e-commerce platform Jumbotail raised $120 million in Series D funding led by SC Ventures (Standard Chartered’s innovation arm), achieving unicorn status (valuation exceeding $1 billion) and becoming India’s fifth unicorn of 2025. Jumbotail operates a technology-enabled supply chain platform connecting manufacturers, distributors, and kiranas (neighborhood retail stores), digitizing India’s $650 billion retail market where 90% sales occur through 12+ million small stores. The platform eliminates intermediaries reducing costs by 15-20%, offers working capital financing to retailers, and provides inventory management, logistics optimization through data analytics improving operational efficiency.

How: Jumbotail’s business model involves demand aggregation pooling purchase orders from thousands of kirana stores achieving bulk buying power, direct manufacturer partnerships sourcing FMCG products, staples, personal care items at competitive prices, technology platform offering mobile app for order placement, AI-driven demand forecasting predicting inventory requirements preventing stockouts, last-mile delivery network operating micro-fulfillment centers enabling same-day delivery in 20+ cities, and embedded finance providing credit to retailers (typically lacking collateral for bank loans) based on transaction history, repayment records. Revenue comes from transaction margins (5-8% markup on products), logistics fees, and financial services commissions. The Series D funding will finance geographic expansion to 50+ cities, technology investments in warehouse automation, supply chain analytics, and talent acquisition scaling operations to $10 billion Gross Merchandise Value (GMV) target by 2027.

Why: Essential for UPSC Economy (GS3) covering startup ecosystem and digital commerce. Prelims questions test knowledge of unicorn definitions (startup valued $1+ billion), India’s startup landscape (100+ unicorns currently, third globally after USA, China), B2B vs B2C e-commerce models, and venture capital ecosystem. For Mains, this connects to themes of technology enabling traditional retail transformation addressing inefficiencies in fragmented supply chains (products passing through 4-5 intermediaries inflating costs 25-30%), financial inclusion providing credit access to underserved small businesses, employment generation (Jumbotail employs 10,000+ including delivery personnel, warehouse workers), and challenges in unit economics ensuring profitability amid aggressive customer acquisition spending, competing with established players (Metro Cash & Carry, Walmart-owned Best Price), navigating complex regulatory environment (FSSAI licenses, GST compliance across states), and managing working capital requirements funding inventory, credit disbursement. Economics questions analyze platform business models and India’s retail sector modernization. Current affairs tracks startup funding announcements and unicorn creation milestones.

🧠 Mini-Quiz: Test Your Recall

3 questions from today’s one-liners. No peeking!

1

How many jobs does the Employment-Linked Incentive scheme target to create between August 2025 and July 2027?

Correct Answer: C — The Union Cabinet approved a ₹1 lakh crore Employment-Linked Incentive (ELI) scheme targeting creation of 3.5 crore (35 million) jobs between August 2025 and July 2027. The scheme provides direct incentives to first-time employees entering formal workforce and employers hiring them, addressing India’s jobless growth challenge through wage subsidies, employer contribution reimbursements, and skill development integration.
2

What was PhonePe’s market share in India’s UPI ecosystem in June 2025?

Correct Answer: C — PhonePe led India’s UPI market in June 2025 with 46.46% market share, processing 8.54 billion transactions out of total 18.4 billion UPI transactions. Google Pay followed with 35.56% share and Paytm with 6.9%. Together, PhonePe and Google Pay command 82% market share, raising regulatory concerns about market concentration and systemic risks in India’s digital payment ecosystem.
3

Jumbotail became which numbered unicorn for India in 2025 after raising $120 million?

Correct Answer: C — B2B e-commerce platform Jumbotail raised $120 million in Series D funding led by SC Ventures, achieving unicorn status and becoming India’s fifth unicorn of 2025. Jumbotail connects manufacturers and kiranas (neighborhood stores) through a technology-enabled supply chain platform, digitizing India’s $650 billion retail market where 90% sales occur through 12+ million small stores.
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📖 Short Notes: Build Concept Depth (3 Topics)

Each note gives you a quick What—How—Why on a high-yield news item from today’s GK365 one-liners.

RBI Publishes List of 1,600 Verified Digital Lending Apps

Economy

What: The Reserve Bank of India published an official list of 1,600 verified digital lending applications to enhance transparency and protect consumers from fraudulent platforms that have proliferated in recent years. Digital lending apps provide instant personal loans, salary advances, and micro-credit through mobile applications using alternative credit assessment (analyzing smartphone data, social media, utility payments) approving loans within minutes without traditional collateral requirements. However, the sector faced serious malpractices including usurious interest rates (charging 100-300% annually), harassment through data mining (accessing contacts, photos without consent), coercive recovery tactics (public shaming, threatening calls to family/colleagues), and illegal processing fees (deducted upfront reducing actual disbursement).

How: RBI’s verification process requires digital lending apps to meet stringent criteria including registration with RBI or obtaining NBFC (Non-Banking Financial Company) license, compliance with Fair Practices Code prohibiting harassment and ensuring transparent pricing, data privacy adherence following Digital Personal Data Protection Act 2023 provisions, grievance redressal mechanisms providing customer complaint channels, and KYC compliance preventing money laundering. The verified list published on RBI website includes app names, parent NBFC/bank, registration numbers enabling consumers to verify legitimacy before downloading. Unlisted apps operating illegally face enforcement actions including takedown requests to Google Play Store/Apple App Store, penalties on sponsoring NBFCs, and criminal prosecution under IT Act provisions. The initiative complements Digital Lending Guidelines (2022) mandating all loans be disbursed/collected through regulated entities’ bank accounts (not third-party wallets) ensuring audit trails.

Why: Critical for UPSC Economy (GS3) and Governance (GS2) covering financial inclusion and consumer protection. Prelims questions test RBI’s regulatory powers, NBFC regulation framework, digital lending ecosystem (fintech startups, bank partnerships), and consumer protection mechanisms. For Mains, this connects to themes of financial innovation vs consumer safety balance (technology enabling credit access to underbanked populations while creating new exploitation risks), regulatory catch-up with technology evolution (traditional regulations designed for brick-and-mortar banking struggling with app-based models), data privacy imperatives in digital lending (apps accessing intrusive permissions), and challenges in enforcement against fly-by-night operators quickly changing names, domains evading action, cross-border operations complicating jurisdiction, and ensuring legitimate small lenders aren’t stifled by compliance costs designed for large players. Ethics questions explore predatory lending targeting vulnerable populations and corporate responsibility. Current affairs tracks RBI’s fintech regulations and consumer grievance statistics.

ISA’s 7th Asia-Pacific Regional Meeting (Colombo, July 15-17)

International

What: The International Solar Alliance (ISA) will host its 7th Asia-Pacific Regional Committee Meeting in Colombo, Sri Lanka from July 15-17, 2025, bringing together member countries to enhance solar energy cooperation, discuss policy frameworks, financing mechanisms, and technology collaboration accelerating solar deployment across the region. ISA, co-founded by India and France during COP21 Paris Summit (2015), comprises 116 member countries (mostly located between Tropics of Cancer and Capricorn receiving abundant sunlight) committed to mobilizing $1 trillion investment in solar energy by 2030. Asia-Pacific hosts 60% global population but accounts for 50% energy-related emissions, making solar transition critical for climate goals.

How: The Colombo meeting agenda includes reviewing progress on ISA’s flagship programs: Scaling Solar Applications for Agricultural Use (solarizing irrigation pumps benefiting farmers), Solar Rooftop Programme (promoting residential, commercial installations), Affordable Finance at Scale (creating risk mitigation instruments reducing project financing costs from 12-14% to 8-9%), and STAR-C (Solar Technology and Application Resource Centre) providing technical assistance for project preparation. Member countries will share best practices on net metering policies (allowing solar owners to sell excess electricity to grid), auction design for utility-scale solar parks, local content requirements balancing indigenization with cost optimization, and grid integration managing solar intermittency. ISA Secretariat based in Gurugram (India) will present annual reports on solar capacity additions (Asia-Pacific added 150+ GW in 2024), investment mobilization, and propose new initiatives including battery storage collaboration and green hydrogen production using solar power.

Why: Important for UPSC International Relations (GS2) and Environment (GS3) covering climate cooperation and renewable energy. Prelims questions test ISA structure (headquarters, founding members, member eligibility criteria), solar energy potential in India (750 GW estimated capacity), National Solar Mission targets, and climate finance mechanisms. For Mains, this connects to themes of coalition-based climate action (ISA exemplifies South-South cooperation where developing nations collaborate addressing shared challenges), India’s climate diplomacy leadership (positioning as bridge between developed-developing nations), technology transfer imperatives enabling developing countries to leapfrog fossil fuels, and challenges in financing sustainability (solar requires high upfront capital despite lower lifecycle costs), grid infrastructure upgrades accommodating variable generation, and balancing energy access (600+ million Asians lack electricity) with climate goals. Essays may explore renewable energy’s role in sustainable development and whether technology solutions alone suffice without consumption reduction. Current affairs tracks ISA meetings, India’s solar capacity additions, and international climate negotiations.

Union Home Secretary Govind Mohan’s Tenure Extended Till August 2026

Polity

What: The Appointments Committee of the Cabinet (ACC) extended Union Home Secretary Govind Mohan’s tenure until August 2026, providing continuity in India’s internal security administration during a period of complex challenges including cross-border terrorism, left-wing extremism, cyber threats, and communal tensions. The Home Secretary heads the Ministry of Home Affairs (MHA), India’s apex internal security organization, coordinating between central armed police forces (CRPF, BSF, ITBP, CISF, SSB totaling 10+ lakh personnel), state police forces, intelligence agencies (Intelligence Bureau, Research and Analysis Wing), and disaster management institutions (National Disaster Management Authority).

How: Tenure extensions for civil servants are governed by rules allowing up to 2-year extensions beyond superannuation age (60 for state services, 60 for All India Services subject to extensions) based on performance assessment, administrative requirements, and government’s discretion. The ACC comprising Prime Minister and Home Minister exercises appointment authority for senior bureaucratic positions (Secretary-level and above) as per Transaction of Business Rules. Govind Mohan’s extension reflects government confidence in his handling of critical portfolios including Jammu & Kashmir’s security situation post-Article 370 abrogation (2019), coordination of COVID-19 pandemic response, electoral security arrangements for assembly/parliamentary elections, and implementation of internal security reforms including Integrated Theatre Commands concept extending to paramilitary forces.

Why: Relevant for UPSC Polity (GS2) covering administrative framework and civil services. Prelims questions test knowledge of All India Services (IAS, IPS, IFS), service rules, appointment procedures under Article 77 (conduct of Government of India business), and Ministry of Home Affairs’ role. For Mains, this connects to themes of civil service tenure security vs political executive control balance (extensions create dependency potentially compromising bureaucratic neutrality), administrative continuity importance during complex security situations (frequent transfers disrupt institutional memory, stakeholder relationships), merit vs seniority in senior appointments, and challenges in maintaining professional autonomy amid political pressures, ensuring accountability without politicization, and reforming civil service structures addressing lateral entry debates, performance evaluation mechanisms. Public Administration questions analyze bureaucracy-democracy interface and administrative reforms like Mission Karmayogi. Current affairs tracks major bureaucratic appointments and civil service policy changes.

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